Not Your Average Joe's

Assistant Marketing Manager

Job Locations US-MA-Milton
ID
2018-1576
Category
Marketing

Overview

RESTAURANTS AREN’T MEANT TO BE AVERAGE

Stephen Silverstein opened the first Not Your Average Joe’s in pursuit of the uncommon. In 1994, he worked to give his hometown of Dartmouth, Massachusetts a unique neighborhood place with great food and better company.

 

Today, we have 23 restaurants spread throughout Massachusetts, New Hampshire, Rhode Island, Pennsylvania, Virginia, and Maryland. We’re building incredible spaces with every nail, and striving to be better with every opening. In doing this, we’ve created a culture where our people are our foundation – making the sky the limit where we go next.

 

As you can see, our people are as unique as our approach to food. This isn’t a coincidence, it’s a way of life. 

Responsibilities

  • Community Management:
    • Implementing and maintaining presence in social networking sites including Facebook, Twitter, Instagram, Pinterest, Snapchat, etc.
    • Managing social media campaigns and day-to-day activities; duties include creating editorial calendars, producing engaging photos and content for posts, scheduling posts, audience building, running social media advertising campaigns, managing comments/messages/mentions across multiple channels, interacting with industry leaders, sharing relevant content to increase engagement
    • Monitoring effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns to maximize results
    • Maintaining knowledge of 3rd party social media applications
    • Create and manage all influencer campaigns, at least once a quarter, to address business needs.
    • Organize and track paid creative performance metrics per campaign provided by external media agency. Provide insights to drive creative development
  • Local Store Marketing
    • Acts as the primary communication liaison between the NYAJ Support Center Marketing Team and operations team in the field to relay and communicate the details of marketing programs and deliverables
    • Collaborates with vendors (print, media, creative and web resources) to coordinate local marketing projects
  • Marketing & Brand Programs:
    • Assist in development of all marketing programs and communication to field
    • Assist in execution of all marketing strategy on a daily, weekly, and monthly basis
    • Run and develop all social media reports in monthly internal meetings
    • Run and present all local store marketing reports in monthly internal meetings
    • Execute brand promotions and events
    • Assist in setup and distribution of all promotional collateral and retail merchandizing

Qualifications

 

 

Desired Job Experience:

  • 2-3 years of marketing or advertising experience
  • Expert knowledge and understanding of social media platforms and their respective participants (Facebook, Pinterest, YouTube, Twitter, Instagram, Snapchat) and how they can be deployed in different scenarios, including knowledge in reporting, analytics and influencer marketing
  • Willingness to travel 1-2 times a quarter

Education:

 Bachelor's Degree in Business, Marketing or Communications or any equivalent combination of education and/or experience.

 

Competencies:

  • Organized, flexible and able to work with multiple stakeholders 
  • Highly motivated, creative thinker who works well independently
  • Ability to work within a fast-paced atmosphere
  • Trustworthy and ethical in all communication to our guests and internal operations teams
  • Must possess excellent written and verbal communication skills

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